About me

Lets work together.

Hi! I’m Krupa Mistry, a UX/UI Designer based in Leicester. I currently work at Watches of Switzerland Group (previously at Next), where I design thoughtful digital experiences that balance business goals with user needs. I'm an end-to-end designer who enjoys tackling complex problems, collaborating with cross-functional teams, and continuously learning new ways to improve the user journey.

My background spans across UX/UI design, branding, web design, motion graphics, and print. While studying Graphic Design at De Montfort University, I had the opportunity to work with creative agencies like FSG, Checkland Kindleysides, and RSA, building strong foundations in visual communication and problem-solving.

Beyond my day job, I run Ceto Studio, a passion project where I design bespoke wedding and event stationery. It’s a creative outlet that keeps me connected to design in a more personal way.

When I’m not designing, you’ll find me out in nature, traveling to new places, or deep in a good design podcast. Feel free to get in touch — I’d love to hear from you!