Watches of Switzerland
Next UX
Ceto Studio
I'm a user experience designer with a strong background in e-commerce and fashion retail. Over the years, I've had the opportunity to work with some of the UK’s leading retailers including Next, Watches of Switzerland Group and AllSaints, designing intuitive, and conversion-driven experiences for web, mobile, and internal platforms. I specialize in user research, prototyping, A/B testing, and creating scalable design systems in Figma.